How every owner listing's price is checked against the market before it can go live, and how it stays honest while it's listed.
Every owner listing shows what the owner paid for the cask, and when — taken from our own transaction records, not typed in by the seller. Agreeing to show this is a condition of listing.
A cask's asking price on its own doesn't tell you much — casks come in very different sizes and strengths. We divide the price by the litres of alcohol it actually contains, and compare that figure with our current asking prices for comparable new casks: the same region and wood type, and the same age once it's recorded.
Every listing is labelled with the result:
This is a comparison with current asking prices, not a valuation — we're not telling you what a cask is worth, only how its price compares with what else is on the market.
We don't accept listings priced at more than 2× the typical comparable price — this limit is checked and enforced automatically, not just shown as a warning. Where we have fewer than 5 genuinely comparable casks to work the limit out reliably, we review the price ourselves before the listing goes live, rather than apply the ceiling automatically on thin data.
If you have real evidence your cask is worth more than the limit — a recent auction result for a comparable cask, or an independent valuation — you can ask us to review it. We decide in good faith, tell you our reasons, and our decision is final for that listing.
Search results order fairly priced casks first, so an inflated asking price doesn't get more attention than a fair one.
A listing lasts 90 days. After that, it's paused until the owner confirms or changes the price, with email reminders before it expires — so a stale price never sits on the market indefinitely.
toby@thewhiskyindex.com