Promote The Whisky Index.

We can't tell you what a buyer's cask will be worth. We can make sure they don't overpay for it: every cask is priced by the litre of alcohol, the one unit that makes very differently sized casks comparable, so a buyer can check any quote (ours or anyone else's) against current asking prices. This is the real pitch, not a return promise, and it's the honest angle your copy should lead with.

Every cask has its own real record (distillery, reference number, cask type, and ABV) shown before it's ever listed, and specifically identified, so the cask you promote is the exact cask a buyer purchases. Not every fact on a record has been independently checked by us: each one carries its own status (confirmed against a document or the warehouse, supplied by the supplier and not yet independently checked, or not yet available), see how records work. No pooled inventory, no placeholder listings, and never the cask's real cask number. The public record shows a reference (e.g. “TWI-0039”) instead.

Storage and insurance at Castlelaw are included for your first year. From your second year they cost £100 a year per cask. After ownership transfers, we move the cask to Castlelaw at our own cost if it isn't already there, and every buyer can cancel any time before the warehouse confirms registration, and for 14 days after.

Approved publishers earn commission set and paid through Awin, by the price of the cask that sold. We report the correct group automatically, there's nothing for you to select. Check your Awin dashboard for the exact commission credited to your account.

• Under £5,000: 10%
• £5,000 up to and including £9,000: 15%
• Over £9,000: 17.5%

Publishers may also be placed into one of several named tiers, reflecting factors like content quality and track record. Tier names do not state or imply a rate beyond the table above.

• Standard: The default tier every newly approved Awin publisher starts on. No track record is needed.
• Quality: Publishers whose content (editorial content, comparison sites, genuine cask education) we judge to be of high quality. This is a human judgement, not an automated threshold.
• Proven: Publishers with a sustained track record of compliant, validated sales.
• Strategic: A small number of named, individually agreed publisher relationships (for example, a major whisky, food and drink, gifting or collectables publication). Each one is a deliberate commercial decision, never an automated tier assignment.

This section applies once sales open in that country.

US commission is paid only to approved US Editorial Partners. To become one, you must:

• Have your US content approved by us before publishing.
• Never describe casks as investments or mention returns, value or resale.
• Include your standard affiliate disclosure on any page or post that promotes us to US readers.

We may withdraw approval and decline commission for any breach.

Commission is not paid on sales attributed to California, New York, New Jersey, Washington, Oregon, Massachusetts or Texas, for the foreseeable future. We'll review this after 12 months of US sales.

This section applies once sales open in that country.

Any promotion of The Whisky Index aimed at a Belgian audience must display the alcohol health warning "L'alcool nuit à la santé / Alcohol schaadt de gezondheid" clearly, on every piece of promotional material — the page, post, video or banner itself, not just the destination page it links to.

• Display "L'alcool nuit à la santé / Alcohol schaadt de gezondheid" clearly on every promotion aimed at Belgium.
• Only promote to an audience that is mostly adults.
• Never feature anyone who is, or looks, under 25.

This section applies once sales open in that country.

Any promotion of The Whisky Index aimed at a German audience must comply with the Deutscher Werberat's rules on alcohol advertising.

• Never encourage excessive drinking.
• Never appeal to minors.
• Anyone featured must be, and look, adult.

We may require removal of any content aimed at German audiences that doesn't comply with these rules.

This section applies once sales open in that country.

No paid video promotion (YouTube channels or other video content) aimed at Austrian audiences.

This section applies once sales open in that country.

No promotion aimed at Swiss audiences except strictly factual product information — no lifestyle imagery, and no discounts.

Every cask is a real, specific, whole cask of whisky, not a security, not a fund, not a fractional interest. Your promotional copy must never claim or imply any of the following, under any circumstance:

• “guaranteed return”
• “guaranteed returns”
• “guaranteed appreciation”
• “guaranteed profit”
• “guaranteed buyback”
• “guaranteed liquidity”
• “risk-free”
• “risk free”
• “safe investment”
• “double your money”
• “promised annual return”
• “managed investment”
• “passive guaranteed income”

Your copy must always make these facts clear, not just avoid contradicting them:

• whole cask
• specific identifiable asset
• no guaranteed return
• no guaranteed exit
• no fractional interest

We provide a library of pre-approved copy you can use directly. Using it is the fastest way to stay compliant. Written creative outside that library is reviewed before it can be used to promote us.